In the value-based pricing model, your customer is comparing perceived value and price - and you’re using your cost per ticket to determine the baseline price for breaking even. The per ticket cost to you for putting on the event.Ideally, the actual price is as close as possible to the perceived value (without going over). The actual price - which can be greater or less than the perceived value - is what the customer actually pays.Here it is perception, as much as reality, that drives the transaction. ![]()
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